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lrgbejar
in Denton
can do 6 things
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School: University of North Texas (Media Management)
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About Me:
Ligia R. Garcia-Bejar
I am specialist on audience research, and I consider analyzing data and building conclusions and strategies from that data, as my strongest skills. I do media planning, media researching and media strategy for Hispanic market.
My current fields of research are:
Hispanic broadcast TV strategies to reach English-dominant and more educated Hispanic audiences, new advertising trends to Hispanics, reaching bilingual and professional young Hispanics by Spanish-language Media, media consumption habits of young Hispanics.
B. A. Education Management (Pan-Anamerican University, Guadalajara, Mex.)
Master in Journalism (Pan-Anamerican University, Guadalajara, Mex.)
Master in Antropology and Ethics (Pan-Anamerican Univeristy, Guadalajara, Mex.)
Master in Arts in Radio, TV and Film and Media Management (University of North Texas). Graduation May 2007.
I have previous experience as journalist, media critic, PR, academic advisor, and teacher fellow.
Back in Mexico, on my free time, I got a side diploma in fusion food and Mexican food, and something that started as a hobbie became a little catering business, that I really enjoyed, but I could not keep, because I had a full-time work.
www.spanishmedia.unt.edu
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I have developed experience researching Hispanic audiences and recommendations about Hispanic markets and media in U. S...what for? well...if you want to know how to SELL to Hispanics...I can help you out.
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Spanish-language media
Media research
Media plan
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Created on: Apr 04, 2007 at 04:33 AM EDT
Last updated on: May 22, 2007 at 07:46 PM EDT
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